How to Prevent Fraud, Increase Subscriptions & Optimise Campaigns
QUALCO |
Financial institutions face immense pressure to stay ahead of the curve, especially in detecting fraudulent activities, boosting subscription rates and optimising marketing campaigns. QUALCO Data-Driven Decision Engine (D3E) leverages predictive analytics to help institutions tackle these critical issues with precision and efficiency.
1. Detecting Fraudulent Activities with Unmatched Accuracy
Fraudulent account openings can result in significant financial losses and resource misallocation for banks and financial institutions. QUALCO D3E enhances fraud prevention by leveraging advanced machine learning models that analyse critical data points such as annual income, proposed credit limits, and the validity of contact information. The platform enables institutions to identify high-risk profiles early, resulting in reduced costs and a higher detection rate. For instance, by auditing just 15% of applications, clients can detect 70% of frauds and reduce costs by 35%.
2. Boosting Subscription Rates with Targeted Marketing Campaigns
Identifying customers who are likely to subscribe to term deposits or new financial services can be challenging. QUALCO D3E simplifies this process by analysing customer demographics, previous campaign interactions and preferred communication channels to pinpoint potential subscribers. By enabling precise targeting, the platform helps institutions increase their subscription rates, reducing marketing efforts by up to 55%.
3. Optimising Campaign Effectiveness for Maximum Engagement
Marketing campaigns are crucial for driving customer engagement and acquisition, yet many campaigns underperform due to lack of targeted strategies. QUALCO D3E forecasts the click-through rate (CTR) of campaigns by examining key parameters such as email timing, content length, and the presence of calls-to-action. By understanding what drives successful campaigns, you can allocate your marketing budget more effectively, adjust the timing and content of your emails and reach up to 68% increase in CTR.
About QUALCO Data – Driven Decision Engine
QUALCO Data-Driven Decision Engine harnesses the power of advanced analytics and machine learning to transform financial collections processes. By swiftly identifying individual requirements through portfolio segmentation. The platform consolidates various data sources into a unified format and provides valuable insights regarding the best treatment path. This empowers financial institutions to implement more efficient and engaging collections processes, fostering productivity and enhancing customer satisfaction.
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